Cloudtaru - UI/UX Design
Company Project / Insights (NDA)
Cloudtaru is a leading system integrator in new-age technologies. They empower organizations with customer-centric solutions in Microsoft Enterprise, Salesforce, AI & ML, Cloud Consulting, DevOps, Productized Business Solutions, Quality Assurance & Test Automation.
Overview
As a Junior UI/UX Consultant for Cloudtaru, I played a crucial role in redesigning their online platform to modernize the website and enhance its effectiveness as a tool for showcasing the company’s expertise in technology solutions. This project was vital for Cloudtaru's strategy to improve brand visibility, engage potential clients, and support overall business growth.
Key Goals
Showcase Cloudtaru’s expertise in industry-specific solutions and technologies.
Present engaging content that effectively communicates the value of Cloudtaru's services.
Increase brand visibility to attract potential clients.
Enhance user engagement through a more interactive online experience.
Streamline information access for improved user satisfaction.
Facilitate direct client communication via accessible inquiry forms.
Create a new careers section enhancing the company's recruitment efforts.
Align the redesign with Cloudtaru’s overall business objectives.
Key Outcomes
8 months from design to launch
The website was researched, designed, and developed within 8 months.
Expanded Talent Pool
By implementing the new careers section, the website facilitated speculative applications, leading to a 40% increase in qualified job inquiries within the first month post-launch.
30% increase in traffic in month 1
Achieved a 30% increase in website traffic in the first month post-launch, with improved engagement metrics reflecting users’ enhanced experience.
Iterative Improvement
Following the initial launch, we conducted usability testing and gathered user feedback to identify areas for enhancement. Iterative updates were implemented based on these insights, refining the user experience and ensuring continuous improvement.
20% reduction in bounce rate
Redesigned Cloudtaru's online platform, resulting in a 20% reduction in bounce rate and a 25% increase in user satisfaction.
Development of Marketing Materials
Collaborated with the marketing team to create engaging emails, social media graphics, and presentation decks to effectively promote Cloudtaru’s services.
What I Did
Discovery
Collected user needs through interviews with potential clients and current users to identify pain points and inform design decisions.
Conducted stakeholder interviews with C-suite executives to clarify project objectives and gather insights.
Analysed competitor websites to identify best practices and opportunities for differentiation.
Design
Actively participated in sprint planning sessions to prioritize tasks for design phases, ensuring alignment with project goals and timelines.
Developed user flows, journey maps, and information architecture that aligns with user expectations, utilizing card sorting and tree testing to improve the overall user experience.
Produced storyboards and high-fidelity prototypes, participating in regular usability tests to gather feedback and make iterative improvements.
Followed strict brand guidelines while crafting visually appealing and user-friendly design elements.
Development Collaboration
Collaborated with developers during sprints, providing detailed specifications including style guides, interaction details, and user flows to ensure the design vision was effectively executed.
Involved in sprint reviews to demonstrate completed work and gather feedback for future iterations.
Post-Launch Iteration
Conducted ongoing user testing and gathered feedback to identify areas for improvement.
Implemented necessary changes based on user insights, enhancing the website's functionality and user experience.